Productive Instrument Demos: an Exercise in Preparation and Collaboration

Best Practices for Ensuring a Successful Instrument Demo

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An instrument demonstration (demo) can be a great way for researchers to evaluate whether to add a certain instrument or technique to their research toolbox. Demos provide hands-on experience with a particular instrument, so you can learn more about it, determine whether it works with your samples and workflows, and evaluate if it can help you achieve your research goals. Demos are also often the start of a long-lasting partnership with a trustworthy vendor, facilitated by a relationship with a field representative, your point of contact and support within the company. This article provides practical advice for evaluating the need for an in-person demo and the best practices for ensuring an appropriate and successful demo. Without adequate research and planning, a demo is may not provide you what you need and could even be a waste of your time.

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