Bio-Rad Receives Silver and Bronze Telly Awards for Online Campaigns

Date: 
2013-05-20

Hercules, CA — May 20, 2013 — Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb) received Telly Awards for two of the company’s internet/online videos in April. Selected from among 12,000 entries, Bio-Rad’s winning submissions include:

The Bio-Rad Science Ambassador Program promotional video — Silver Award (highest honor), Social responsibility

 

You Have a New Choice, NGC™ Chromatography System prelaunch campaign video — Bronze Award, Sales

  

“Over the past year, we’ve radically changed how we create and deliver digital content at Bio-Rad," said Shawnn Smark, Bio-Rad Manager of Group Marketing. “Telling an informative and compelling story is key to both of these videos, and we believe this is one of the best ways to engage our audiences. These awards reflect our success in producing content strategically targeted to our customer base.”

The NGC™ Medium-Pressure Chromatography System, the new modularly designed protein purification system from Bio-Rad, enables researchers to customize the system to meet their lab’s specific needs. For product information, visit http://www.bio-rad.com/yt/5/ngc.

The Bio-Rad Science Ambassador Program seeks to inspire students grades 3-12 by bringing real scientists into the classroom for a day of hands-on learning. Learn more at https://isurvey.bio-rad.com/scienceambassadors.

Founded in 1987, the Telly Award recognizes excellence in film and video production, web commercials, as well as outstanding local, regional, and cable TV commercials and programs.

About Bio-Rad
Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb) has been at the center of scientific discovery for 60 years, manufacturing and distributing a broad range of products for life science research and clinical diagnostic markets. The company is renowned for its commitment to quality and customer service among university and research institutions, hospitals, public health and commercial laboratories, as well as the biotechnology, pharmaceutical, and food safety industries. Founded in 1952, Bio-Rad is based in Hercules, California, and serves more than 100,000 research and industry customers through its global network of operations. The company employs approximately 7,300 people worldwide and had revenues exceeding $2 billion in 2012. Visit us at www.bio rad.com.

For more information, contact:
Michelle Delgado
Bio-Rad Laboratories, Inc.
510-741-5805
michelle_delgado@bio-rad.com