Bio-Rad Introduces SsoAdvanced™ SYBR® Green Supermix

Date: 
8/15/11

New Reagent Delivers Robust, Reproducible, and Fast qPCR with No Need for Protocol Optimization

Hercules, CA — August 15, 2011 — Bio-Rad Laboratories, Inc.'s new SsoAdvanced™ SYBR® Green supermix helps researchers generate reproducible, high quality qPCR data with even the most difficult templates and samples.

At the heart of the SsoAdvanced™ SYBR® Green supermix lies Bio-Rad's proprietary Sso7d-fusion polymerase, engineered for enhanced qPCR performance. In addition to increasing enzyme processivity and delivering run times 25% faster than current fast qPCR mixes, this technology minimizes the impact of common PCR inhibitors and allows researchers to work with compromised samples such as blood — benefits that are unavailable from conventional DNA polymerases.

SsoAdvanced™ SYBR® Green supermix is compatible with both standard and fast cycling conditions, letting customers use the SYBR® Green qPCR protocols they prefer without optimization. This includes both three-step (denaturation, annealing, and extension) and two-step (denaturation, annealing/extension) protocols.

Additional benefits of the SsoAdvanced™ SYBR® Green supermix include:

  • Broad dynamic range and sensitivity — accurate and sensitive detection of a broad range of expression targets, including amplification of a single copy target gene
  • Increased tolerance to varying reaction conditions — consistent performance across a range of primer concentrations and annealing/extension temperatures
  • Decreased time to results without compromising data quality — rapid polymerization kinetics and instant polymerase activation

For more information on Bio-Rad's SsoAdvanced™ SYBR® Green supermix, visit www.bio-rad.com/supermixes.

About Bio-Rad
Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb), has remained at the center of scientific discovery for more than 50 years, manufacturing and distributing a broad range of products for the life science research and clinical diagnostic markets. The Company is renowned worldwide among hospitals, universities, major research institutions, as well as biotechnology and pharmaceutical companies, for its commitment to quality and customer service. Founded in 1952, Bio-Rad is headquartered in Hercules, California, and serves more than 100,000 research and industry customers worldwide through its global network of operations. The Company employs over 6,800 people globally and had revenues exceeding $1.9 billion in 2010. For more information, visit www.bio-rad.com.

For more information contact:
Viresh Patel
Bio-Rad Laboratories, Inc.
800-876-3425 ext 3926
Viresh_Patel@bio-rad.com

Ken Li
Chempetitive Group
312-997-2436 ext 109
kli@chempetitive.com